Matt Bomer is starring the new Fall campaign of Todd Snyder, that was released this week.
Five years ago Bomer reached Snyder on his first CFDA Awards. “He came up to me and said to me, ‘Hey I love your stuff. I was just blown away, obviously I’m a huge fan of his. Honestly, I don’t know if I said anything, I was a bit speechless.”
Over the next few years, the designer cultivated a relationship with the actor, who, he noted, had been a longtime customer of his brand. So when Snyder asked Bomer to appear in his fall campaign, it felt natural. The game plan for the photo shoot, he explained, was for Bomer to simply be himself.
“We wanted to tell our brand’s story through other people and Matt is someone who has great values and he’s a family man. He just fits our guy and who we want to be inspired by. And obviously he’s good-looking.”
Snyder said Bomer didn’t shave for four days to make the photos.
“So often [Bomer] looks almost perfect on screen, and I think he really likes the idea of looking more like he does every day. I’m sure he’s been told he’s beautiful so many times that I would think it would get annoying.”
Watch the campaign videos below, and head over our gallery to see the beautiful campaign, shot by Matthew Brookes.